Allison and I bought the Grange on our daughter’s birthday in October 2004. We were living in London at the time and used an agent initially to promote the house. I also built a website, at first just a single page with a description of the house and instructions to call or email for further details. Over the years the site has evolved into what I now think looks pretty good and seems to work really well.
I thought (naively it transpires), as the site improved, hordes of happy guests came and went and our reputation grew, that our site would gradually work its way to the top of Google’s list. Future guests would all find us for free and hand in hand with that, we’d be able to reduce the advertising budget and thereby make a success and (who knows!) even a profit from the whole thing.